Market research and strategic counseling based on in-depth psychological insights for dynamic brands.
Market research entails more than going by the book and simply relying on abstract data analysis. Much more. We accompany brands, to discover their true identity and fill its vision with sustainability and authenticity.
Holistic research and consulting approach
Every situation is unique. We develop the right methodical approach for you to answer your questions reliably. For this we apply our 20 years of experience in psychology, market research and consulting as well as a dynamically applied repertoire of methods.
Quantitative market research
Precise data, contextually analysed and vividly presented - High level of decision-making reliability through statistical key figures for the development of concepts, products, packaging, positioning and customer communication For example, in the development of concepts, products and packaging, as well as positioning and customer communication.
Innovation processes & trend analyses
... secure the company's existence through relevant innovations and disruptive business models. We start with an ideation workshop, prepare the decision-making process for the most promising ideas and iteratively develop the product and marketing manual with you. Design thinking and market navigation methods on board