Market research and strategic counseling based on in-depth psychological insights for dynamic brands.

Market research entails more than going by the book and simply relying on abstract data analysis. Much more. We accompany brands, to discover their true identity and fill its vision with sustainability and authenticity.

Innovation

Without innovation there is no future. With creativity and an innate understanding of brands, communication and technologies, we develop and design strategic ideas and accelerate innovation processes for you.

Market research

Explaining implicit action. Finding insights that will really take you forward. To achieve this, we dive deep into your topics and customer worlds, think 'out-of-the-box' and derive clear, actionable recommendations that you can implement.

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Strategy

Knowledge alone does not drive a business forward. We build frameworks for operational decision-making processes - from strategic development to implementation. We work alongside brands to find their true identity (their purpose) and to help them live it authentically.

Holistic research and consulting approach

Every situation is unique. We develop the right methodical approach for you to answer your questions reliably. For this we apply our 20 years of experience in psychology, market research and consulting as well as a dynamically applied repertoire of methods.

Qualitative market research

Deeper understanding leads to better strategic decisions - What are the unfulfilled wishes of your target audience? What are their dreams? What makes them happy? Our qualitative research (online and offline) provides inspiring insight into to the "why" of your customers.

Ethnographic

Holistic insights into the life of your targets - in-depth interviews, observation of behavioural patterns (shopping, etc.) in real-life environments providing insights are otherwise unspoken or remain hidden when in artificial research situations.

Quantitative market research

Precise data, contextually analysed and vividly presented - High level of decision-making reliability through statistical key figures for the development of concepts, products, packaging, positioning and customer communication For example, in the development of concepts, products and packaging, as well as positioning and customer communication.

Innovation processes & trend analyses

... secure the company's existence through relevant innovations and disruptive business models. We start with an ideation workshop, prepare the decision-making process for the most promising ideas and iteratively develop the product and marketing manual with you. Design thinking and market navigation methods on board

Workshops

... help you to synchronize the market requirements with the given conditions in your company. With a high degree of knowledge gain for all involved.

User Experience

Create positive product and brand experiences for your customers and increase conversion: Our usability and UX evaluations go beyond the optimization of user interfaces. We look at the user and his emotions as a whole.

Selection of our references

Get in Touch

The first step towards realizing your vision:

Talk to us: +49 (0) 40 36 00 69 0 or write to us: info@curth-roth.de